COLOR AND PURITY
Platinum is naturally white – it comes out of the ground white.
No plating is necessary.
Platinum doesn’t change colors –
it develops a patina with wear,
which can be buffed back to its original shine if desired.
Platinum retains its weight even after polishing.
It will weigh the same after 50 years as it does today, making it heirloom quality.
Platinum's great strength provides maximum security for a diamond.
Whatever the shank quality, choose a platinum head.
Platinum is nickel-free and hypoallergenic.
CARE AND MAINTENANCE
Platinum requires the least amount of lifetime maintenance due to its durability
and purity. A slightly higher initial investment (at purchase) is far overcome
by less required maintenance over time.
Clean platinum at home with jewelry cleaning solution.
Bring to a jeweler yearly for polishing and to check stones.